There are an extremely small number of companies which are likely to do relatively well during the recession, either because they are the market share leaders in their industries by a wide margin, or they are in businesses which sell products and services which are a necessary part of everyday life.
Wal-Mart (WMT) recently announced that its same store sales in January were up 2.1%, which was more than forecast. With the company's huge network of stores and ability to strong arm suppliers, Wal-Mart offers shoppers good merchandise at prices which becomes more and more attractive as the downturn continues.
McDonald's (MCD) says its same-store sales are holding up fairly well. Its "value meal" concept is likely to keep customers returning to its restaurants for plentiful and inexpensive food.
Colgate (CL) sales have also held up well as the recession has deepened. People are going to buy toothpaste and shampoo unless they are completely out of money.
Over the last year, shares of Colgate, Wal-Mart, and McDonald's have significantly outperformed the DJIA.
The signals of a recovery will probably come from companies which are No. 2 or No.3 in their industries. It will be telling if they can begin to show even slightly improving trends operating in the shadow of larger competitors. The other area of corporate America worth watching is the sectors which have done substantially worse than most. That includes airlines, automobiles, and media companies.
Looking though a list of some of America's largest companies to find firms which fit these descriptions, 24/7 Wall St. identified ten companies to watch for the signs of an economic recovery. A reasonable quarter or a slightly better-than-expected outlook from some of these companies should show that the recession is coming to a close.